Introduction
Running a wholesale or business-to-business store on Shopify is no longer complicated, thanks to powerful tools designed specifically for B2B sellers. Many merchants today are confused about whether they should rely on Shopify b2b apps or use the built-in B2B features that Shopify now offers. Choosing the right option can directly affect pricing control, customer experience, scalability, and long-term growth. For store owners planning to expand into wholesale, understanding this difference is critical. In this guide, we will explore Shopify b2b apps versus native Shopify B2B features in a clear and simple way, so you can decide what works best for your business model.
Understanding Shopify B2B Selling
Shopify B2B selling focuses on providing products or services to other businesses rather than individual consumers. This includes wholesalers, manufacturers, distributors, and suppliers who need features such as bulk pricing, minimum order quantities, tax exemptions, and customer-specific catalogs.
In a B2B setup, buyers expect a different experience. They want negotiated pricing, flexible payment terms, and repeat ordering. Shopify has recognized this demand and introduced native B2B features, but third-party solutions still play a strong role.
Before comparing apps and native tools, it is important to understand how modern merchants combine B2B, DTC, and even dropshipping strategies under one store.
The Connection Between B2B and Dropshipping Models
Many beginners exploring wholesale also research How to dropship with no money because B2B and dropshipping share similar operational goals: low risk, flexible inventory, and scalable fulfillment. For new sellers, learning How to dropship with no money often becomes the entry point into understanding supplier relationships, bulk pricing, and automated order handling.
B2B selling builds on these same ideas but shifts focus toward long-term clients rather than single purchases. Once sellers understand How to dropship with no money, they often move toward wholesale partnerships, private labeling, and bulk orders to increase profit margins.
Why B2B Appeals to New and Growing Sellers
In the fourth stage of ecommerce growth, merchants usually want predictable revenue. Many who first learned How to dropship with no money realize that relying only on one-time buyers is unstable. Wholesale customers, on the other hand, reorder regularly and buy in large quantities.
B2B selling allows:
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Higher average order value
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Stronger supplier relationships
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Long-term contracts
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Better inventory planning
Whether you run a small store or manage a large operation, B2B can become the backbone of sustainable growth.
What Are Native Shopify B2B Features?
Native Shopify B2B features are built directly into the Shopify platform. They are designed to work seamlessly without installing external tools. These features are especially useful for merchants who want simplicity and native performance.
Key native B2B features include:
1. Company Profiles
You can create company accounts instead of individual customer profiles. Each company can have multiple buyers with assigned roles and permissions.
2. Custom Price Lists
Shopify allows you to set specific pricing for each business customer. This is ideal for wholesalers who negotiate rates.
3. Tax Exemptions
You can automatically apply tax exemptions for eligible B2B buyers based on location or documentation.
4. Payment Terms
Native tools allow net payment terms such as Net 15 or Net 30, which are common in B2B transactions.
5. Integrated Admin Experience
Since these features are built-in, everything is managed from one dashboard without compatibility issues.
Advantages of Native Shopify B2B Features
Native tools are ideal for merchants who want stability and ease of use.
Main benefits include:
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No extra monthly app fees
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Better site performance
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Fewer technical conflicts
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Official Shopify support
If your B2B needs are straightforward, native features can handle pricing, customer management, and order workflows efficiently.
Limitations of Native Shopify B2B Features
While native tools are powerful, they are not perfect for every business.
Common limitations:
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Limited customization for complex pricing rules
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Fewer automation options
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Not ideal for advanced catalog segmentation
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Restricted integrations compared to apps
If your business requires highly customized workflows, native features may feel restrictive.
What Are Shopify B2B Apps?
Third-party applications extend Shopify’s functionality. These apps are built by developers to solve specific B2B challenges such as dynamic pricing, tiered discounts, advanced quoting, and bulk ordering systems.
Merchants often turn to Shopify b2b apps when they need flexibility beyond what native tools offer.
Types of Shopify B2B Apps Available
1. Wholesale Pricing Apps
These apps allow tier-based pricing, volume discounts, and customer-specific rates.
2. Order Management Apps
They help manage bulk orders, reorders, and custom approval workflows.
3. Quote Request Apps
Some B2B buyers prefer requesting quotes before ordering, which many apps support.
4. Inventory Sync Apps
Ideal for sellers managing multiple warehouses or suppliers.
5. CRM and Automation Apps
Advanced apps integrate customer data, automate emails, and track buyer behavior.
Benefits of Using Shopify B2B Apps
Apps are best for merchants who want full control and advanced customization.
Key advantages:
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Highly flexible pricing rules
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Advanced automation
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Industry-specific features
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Integration with external ERP and CRM systems
For complex operations, apps can fill gaps that native tools cannot.
Drawbacks of Shopify B2B Apps
Despite their flexibility, apps also come with challenges.
Potential downsides:
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Monthly subscription costs
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Slower site speed if poorly optimized
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App conflicts
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Dependency on third-party support
Choosing the wrong app can create more problems than solutions.
Native Shopify B2B vs Apps: Feature Comparison
Pricing Control
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Native: Fixed price lists
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Apps: Tiered, volume-based, and dynamic pricing
Customization
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Native: Limited but stable
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Apps: Highly customizable
Performance
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Native: Faster and more reliable
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Apps: Depends on app quality
Scalability
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Native: Best for small to mid-level B2B
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Apps: Suitable for enterprise-level operations
Which Option Is Best for Your Business?
Choose native Shopify B2B features if:
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You want simplicity
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Your pricing structure is basic
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You prefer one-dashboard management
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You want lower monthly costs
Choose apps if:
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You need advanced workflows
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You manage complex pricing tiers
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You integrate with third-party systems
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You serve different wholesale markets
Role of Prebuilt Stores in B2B Success
Many merchants entering wholesale prefer to start with a pre built ecommerce store instead of building everything from scratch. A pre built ecommerce store saves time, reduces setup errors, and allows sellers to focus on marketing and partnerships.
Similarly, those who want to start shopify store quickly often explore ready-made solutions that include supplier integrations and optimized layouts.
B2B and Dropshipping Together
Combining B2B and dropshipping is becoming common. A Pre Built Shopify Dropshipping Store can later be expanded into wholesale by adding bulk pricing and company accounts.
Some sellers also prefer to buy prebuilt shopify store solutions because they reduce technical complexity and speed up launch time.
Long-Term Strategy for B2B Growth
A smart B2B strategy focuses on:
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Repeat buyers
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Automated reordering
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Custom pricing
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Reliable fulfillment
Whether you use native features or apps, success depends on clear systems and strong supplier relationships.
FAQs
What is the difference between Shopify B2B and wholesale?
B2B focuses on business customers with negotiated pricing, while wholesale is a subset of B2B involving bulk orders.
Are native Shopify B2B features enough for beginners?
Yes, they are ideal for beginners with simple pricing and customer needs.
Do Shopify B2B apps slow down a store?
Some poorly optimized apps can affect performance, but quality apps are usually safe.
Can I mix B2B and DTC in one Shopify store?
Yes, Shopify allows you to serve both retail and business customers in one store.
Is a prebuilt store good for B2B?
Yes, it saves time and provides a structured foundation for scaling.
Final Thoughts
Choosing between native Shopify B2B features and Shopify b2b apps depends on your business size, budget, and growth plans. Native tools offer simplicity and reliability, while apps deliver flexibility and customization. Merchants who want faster results often explore best Prebuilt dropshipping stores as a starting point and then expand into wholesale. For sellers planning long-term success, aligning the right tools with strategy is essential and this is where Start Storez provides a structured approach for modern Shopify growth.
